The Greatest Stories Ever Sold (TGSES)  is a ½ hour, 8 episode series that explores the emotional connections we have with the brands that define us. Each episode will be built around the elements that all great brands share - a universally recognized icon, founding purpose, a mythic history, and a set of guiding principles (aka brand commandments).

We will examine these stories through the craft of storytelling itself, chronicling the highs and lows of the journey each brand faced along the way. Delving into the decisions that made them the instantly recognizable symbols that we know today.